Featured in The Huffington Post and Tech.co.
If you’re an entrepreneur who hasn’t included public relations in your company’s growth strategy, then you’re forfeiting substantial opportunities to promote your business. There’s good reason why business icons like Elon Musk, Steve Jobs and Henry Ford are recognized to have heavily depended on PR – because it works. There’s an old saying: ”Advertising is what you pay for, publicity is what you pray for.” PR is an incredibly va
Featured in Strategy Driven.
It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. It makes you want to throw in the towel and give up on this seemingly useless time-sucking endeavor that every business publication keeps promising is your silver bullet. Well, guess what – you’re not alone. According to a report by SBI Research, it’s estimated that as
If you want to grow your business in 2020, you must invest in strategic content marketing. We know, there aren’t enough hours in the day/week/month/year, but this is one item on your marketing to-do list that can no longer be procrastinated. Why? Because today’s consumers are flooded with more promotions than ever before, so the impact of more traditional channels is diluted as it never has been before. The cure to this overtly saturated market is content marketing. Why? Beca