Your brand has a story. We bring it to life.
COMPREHENSIVE, STRATEGIC POSITIONING, MESSAGING
AND STORY DEVELOPMENT.
For companies of all shapes and sizes, we know that public relations is the most effective marketing tactic. In fact, recent studies show that public relations is 88% more effective than advertising.
Simply put, visibility in the media is the fastest path to what you want, whether that's building brand awareness, obtaining new customers, accelerating your sales cycle, tapping into a new market or attracting interest from potential investors and acquirers.
Our long-standing media relationships, aggressive strategies and expertise give clients a considerable advantage in the pursuit of earned media across print, broadcast and digital channels. We leverage that press network to execute impactful campaigns with top-tier media outlets, industry publications and high authority blogs across a broad array of categories.
We start by identifying and documenting your organization’s core messaging and then aligning them with your target audiences or markets. Once we have those, we’ll develop a comprehensive PR strategy that aligns key goals and objectives with daily activity.
Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. The Jacobson Strategy crisis management approach applies a series of proven tools throughout the process to help manage reputation in the face of calamity.
Following an issue, we monitor and modify messaging, prepare for future crises, examine response and recovery communications, and develop opportunities for reclamation.
A FEW OF OUR MEDIA PARTNERS