Your brand has a story. We bring it to life.
SEARCH OPTIMIZATION HAS EVOLVED INTO MUCH MORE THAN DETERMINING THE RIGHT KEYWORDS.
Search marketing is evolving, refocusing marketers toward dynamic strategies in order to effectively establish and maintain a digital presence. Jacobson Strategy recognizes that search visibility now ultimately depends on an integrated relationship among public relations, social media and the production of high-quality content.
We create integrated marketing campaigns that drive value by enabling cross-functional programs to support every client's growth strategy and brand ambitions. Our marketing programs target, attract, and motivate your audience. From campaign and brand management to strategic planning and influence marketing, we help companies of all sizes build brand visibility to support growth and success.
SEO Analysis and Recommendations
We assess your site's current strengths and weaknesses with respect to organic search engine optimization. Based on where you currently rank in the results, we are able to present improvement opportunities and recommended next steps for optimizing your results.
Based on your business objectives, we define the key phrases for your business. Using competitive analysis tools that tell us what people in your industry are actually searching for, we define your target phrases using a detailed, systematic approach.
The basis of a good content marketing strategy is good content. We are armed with writers trained to build optimized content in the form of web pages, blog posts, white papers, and other pieces of valuable content. All of this content flows from a detailed search strategy designed to attract and capture leads.
Landing Page and Conversion Optimization
Ranking well and attracting web traffic is only half the battle. Our ultimate goal is to drive people into the sales funnel with clear paths to conversion. Our team works to build optimized landing pages and diligently tests using A/B testing and other techniques to ensure that the traffic hitting your site is ultimately leading to sales.
SEO is a journey, not a destination. To truly excel, your SEO efforts must be ongoing, driven by a plan and a well-crafted strategy. We partner with you on continuous improvement for your SEO results, benchmarking the progress and taking the necessary steps to continually improve.
With that in mind, we work with you to understand what is important to your target audience, and how to get that message in front of them. Our public relations efforts are based on quality content, and the results of our media outreach are amplified by an understanding of and attention to social media and search capabilities.