Updated: Mar 2, 2020
If you want to grow your business in 2020, you must invest in strategic content marketing. We know, there aren’t enough hours in the day/week/month/year, but this is one item on your marketing to-do list that can no longer be procrastinated. Why? Because today’s consumers are flooded with more promotions than ever before, so the impact of more traditional channels is diluted as it never has been before. The cure to this overtly saturated market is content marketing. Why?
Because content marketing possesses the capacity to resonate more powerfully with consumers due to the fact that it’s carefully customized to their specific needs and interests.
In the effort to building brand trust amongst your audience, there is no better way – period. As more companies are waking up and realizing this truth, competition in the content war is brewing, and you cannot afford to be left behind.
Now that we’ve established that content marketing is the most effective way to connect with prospects and differentiate from competition, you might be wondering where to start. When it comes to developing and implementing content marketing strategies, it’s not always easy to know exactly where to begin—especially if you haven’t invested much time or energy into this method before.
Win the marketing content battle by building brand awareness, boosting traffic, connecting with more leads and growing your business with these three key ingredients:
1. Do your homework
Research your target audience to understand their interests, questions they have, who their influencers are and the types of content they respond to.
2. Determine your goals
Determine your business’s content marketing objectives (driving conversions, increasing social following, generating press coverage, etc.) and strategize accordingly.
3. Be a trusted resource
Answer the questions your prospects and customers ask by developing content that is specifically targeted. Be sure it doesn’t read like an advertisement or promotional post, and establish a tone that differentiates your brand from competitors.
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